Well there you go.
I thought Impulse was a website, and it turns out to be a program. I cant say that thrills me very much. The last thing I need on my computer is yet another program that only gets used once, or once a year.
I think the Stardock PR department needs to do a little work on educating people about this. Even reading talk about the current beta didnt adequately convey how to get it.
The OP obviously has no choice, but I will be reconsidering 1.1 based on its delivery method.